Technology from the global war on terrorism is being brought to bear on advisors’ social media and email messages. Compliant digital communications specialist Smarsh is acquiring artificial intelligence firm Digital Reasoning, the two firms announced today at the 2020 Finra Artificial Intelligence Virtual Conference. “This will be the first time that customers can go to one place and actually get the most advanced capabilities for communications capture, archiving, supervision and surveillance,” said Brian Cramer, CEO of Smarsh. “Previously, artificial intelligence has mostly happened in a laboratory environment, this is bringing it closer to where the need is.” Digital Reasoning’s natural language processing and machine learning capabilities will be melded with Smarsh’s digital communications content capture, bolstering Smarsh’s ability to identify compliance and security risks for advisory firms and increasing the scalability of its offering, which is currently used by several major financial institutions to manage over 3 billion email, social media, text, voice and instant messages each day. Existing approaches to finding regulatory violations in communications data is conducted via a keyword approach, looking for certain words like “guarantee” or numbers consistent with a client’s personal information and then flagging communications that contain them.
from FA News https://www.fa-mag.com/news/smarsh-buys-digital-reasoning-to-bring-war-on-terror-tech-to-compliant-communications-58896.html
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